Start preparing your boutique for Black Friday.


Will this be your first Black Friday as a boutique owner? Did you feel completely lost about how to prepare to have a successful Black Friday last year? Do you want to start planning for Black Friday early?


  • 3 hours of guided learning and Q&A
  • Creating simple promotions and offers
  • Optimizing your checkout experience
  • How to strategize to meet your goals
  • Tips and tactics to have a positive experience

Why Planning for Black Friday is Important

  • In 2018, 14.8 million online sales were processed on Black Friday accounting for $6.22 billion dollars in revenue.
  • In 2019, Black Friday sales reached a record $7.4 billion in online sales; $2.9 billion was spent while shopping on smart phones.
  • In 2019, the average order value was $168 on Black Friday.
  • In 2019, Cyber Monday sales hit a record $9.4 billion.
  • Holiday shoppers have spent $81.5 billion online between Nov. 1 and Dec. 2 in 2019.
  • 40% more people shopped on Black Friday in 2018 than in 2017.
  • This year it’s estimated that online sales on Black Friday will surpass $12 billion.

Long story, short people spend a lot of money on Black Friday/Cyber Monday. So, you need to be ready so you can get your piece of the pie!

About Your Presenter

Jance Chartae is the owner of The Boutique Academy & Brazen Boutique. She has over a decade of corporate retail experience and worked for several well-known brands such as Saks Fifth Avenue, Michael Kors, DKNY and more. For the last year she has dedicated her time and energy to helping new and aspiring boutique owners to launch and grow profitable online businesses.

Jance Chartae CEO of The Boutique Academy & Brazen Boutique