How to use email marketing to build customer relationships and drive sales.


Have you been collecting people's emails and haven't been using them? Or have you not started collecting them because you don't know what to do with them?

​​​​​​​If either of these sounds like you, this webinar is for you! We'll be discussing tactics to not only grow your list, but also best practices to use your list to your advantage.


  • Various types of email automations and sequences you can use
  • Creating segments for your email subscribers
  • Building relationships with subscribers based on their subscriber level and past actions
  • What content to include in your emails

Why You Should Learn to Email Marketing

  • In 2019, global email users amounted to 3.9 billion.
  • It's estimated that for every $1 you spend on email marketing you can expect an average return of $42.
  • Sending an email is an easy way to engage with potential customers
  • You own your email list. You don't own your social media followers. If Instagram shuts down, you'll need a way to stay in contact with your audience.
  • You can make real money not only from sending regular emails, but by having email automations set up to regularly engage with and win-back customers.
  • 81% of small businesses rely on email as their primary customer acquisition channel and 80% for retention.
  • In 2019, sending 3 abandoned cart emails resulted in 69% more orders than a single email.
  • Email marketing can improve and build customer relationships over time.

About Your Presenter

Jance Chartae is the owner of The Boutique Academy & Brazen Boutique. She has over a decade of corporate retail experience and worked for several well-known brands such as Saks Fifth Avenue, Michael Kors, DKNY and more. For the last year she has dedicated her time and energy to helping new and aspiring boutique owners to launch and grow profitable online businesses.

Jance Chartae CEO of The Boutique Academy & Brazen Boutique